A pro-women athletic brand’s ad went viral after receiving an endorsement from “Harry Potter” author and female advocate J.K. Rowling.
The ad, created by XX-XY Athletics, is titled “Real Girls Rock” and features real stories of female athletes who’ve lost out on opportunities because of male trans-identifying athletes and received hatred and vitriol for standing up for themselves and other girls.
Watch:
This is the first and likely the last time I’ll retweet an ad, but I love it. pic.twitter.com/oALpr5c10v
— J.K. Rowling (@jk_rowling) February 3, 2025
The video is still gaining traction online since it was first released over the weekend, and sparking backlash against woke athletic corporation Nike, which supports the “LGBTQIA+” agenda and refuses to stand up for female athletes.
X users quickly found other ads from XX-XY Athletics, specifically an ad called “Dear Nike,” and asked, as the ad does, why Nike is not standing up for females who are having their spaces and sports infiltrated by males who identify as transgender.
“You thought the last ad got you? This one is just as amazing. Just as beautiful. Wow wow wow,” one user caption the “Dear Nike” ad. “I’m not crying. You’re crying.”