The World Bank has halted all paid advertising on Elon Musk’s social media platform X, formerly known as Twitter. Investigation revealed that a World Bank-promoted advertisement appeared under a racist post from an account that regularly shares pro-Nazi and white nationalist content.
Verified X account with over 115,000 followers that had posted a racist image alongside a message praising Europe’s colonization of Africa. A World Bank ad was found in the comments section beneath this post.
In response, a World Bank spokesperson stated, “The World Bank Group had already reduced its paid marketing on X while working with the platform to implement the strongest safety protocols X offers for our content. This latest incident is entirely unacceptable, and we are immediately ceasing all paid marketing on X.”
Despite requests for comment, X has not responded regarding the World Bank’s decision to withdraw its advertising. The account in question has shared numerous antisemitic and racist posts, including one featuring a video of Adolf Hitler with the caption, “We defeated the wrong enemy.” This post has received over two million views on the platform, according to X’s metrics.
More than a dozen verified X accounts with significant followings frequently