Retail giant Walmart is promoting its new LGBTQ-themed apparel on social media ahead of “Pride Month,” which starts on Saturday.
In a post on Instagram, the company wrote:
“Not just a slogan. #PrideAlways is a reminder to lead with love.”
The company’s promotion comes just weeks after Target said its Pride collection would only be available in “select stores.”
Target has moved to scale back its leftist ideology messaging following a major backlash from conservatives last year.
In recent years, Target has had June Pride Month displays with rainbow and LGBTQ+ messaging.
However, the addition of products such as female-style swimsuits that can be used to “tuck” male genitalia outraged many consumers last year.
The backlash was so severe that an insider told Fox News Digital at the time that some stores were told to relocate their Pride month displays to avoid sparking a “Bud Light situation.”
Along with Target, Bud Light faced a conservative backlash last year after featuring a transgender influencer in an ad.
Target also saw a sales slump following the backlash.
Target CEO Brian Cornell said last year’s second-quarter sales downturn showed “an ever-changing operating and social environment” and taught the company a lesson.
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