A new Pew Research Center report offers insight into the voter demographics behind President Donald Trump’s sizable 2024 election victory. The data reveals significant changes in the makeup of Trump’s support compared to previous elections.
The analysis shows that Trump’s 2024 electorate was more racially and ethnically diverse than in 2016 or 2020. Hispanic voters, in particular, were nearly evenly split between Trump and Vice President Kamala Harris.
In 2020, Joe Biden won the Hispanic vote by a large margin, 61% to 36%. But in 2024, Harris’s margin over Trump shrank to just three points, 51% to 48%.
Among Black voters, Trump made noticeable gains as well. He secured 15% of the Black vote in 2024, nearly doubling his share from 8% in 2020.
Trump also increased his support among Asian voters. Biden previously dominated this group 70% to 30%, but in 2024, Harris received 57%, while Trump rose to 40%.
Naturalized citizens, who make up roughly 9% of the voting population, also showed a shift. While Biden won this group 59% to 38% in 2020, Harris’s lead over Trump narrowed significantly in 2024 to 51% versus 47%.
Among non-college-educated voters, Trump doubled his margin compared to 2016. Rural voters