The Trump administration has launched a bold new nationwide recruitment campaign to expand the ranks of Immigration and Customs Enforcement (ICE), following the passage of the Big, Beautiful Bill — a sweeping law that delivers nearly $30 billion in new funding to the agency for hiring, training, and retention.
The Department of Homeland Security (DHS) unveiled a new website and multimedia campaign calling on Americans to serve in ICE as deportation officers, criminal investigators, or general attorneys.
“Defend the Homeland”: Graphics Feature Trump, Noem, and ICE Leadership
The recruitment campaign is branded with images of President Donald Trump, DHS Secretary Kristi Noem, acting ICE Director Todd Lyons, and active ICE agents, alongside slogans like:
“Defend the Homeland” “America Needs You” “Join ICE”
DHS is encouraging Americans to view the campaign as a patriotic call to duty, likening it to wartime enlistment drives.
“The Trump Administration is fully committed to supporting the dedicated law enforcement professionals who secure our borders, shield our communities, and protect our national security,” the site declares.
Nearly $30 Billion in New Funding
The Big, Beautiful Bill, signed into law earlier