In a significant shift from previous years, several major corporations have scaled back or withdrawn their support for Pride Month events. Companies such as Anheuser-Busch, Diageo, and Comcast have cited budget constraints and a challenging political environment as reasons for their decisions not to donate money to Pride groups ahead of Pride Month, a monthlong event celebrating LGBTQ+ people despite them claiming they don’t want to be treated any differently.
The retreat follows a broader trend of businesses reevaluating their diversity, equity, and inclusion (DEI) programs amid increasing scrutiny and backlash from the Trump administration. As a result, LGBTQ+ advocacy groups and event organizers face financial shortfalls and logistical challenges, highlighting the growing divide between corporate strategies and grassroots activism.
According to reports, major cities like San Francisco, Washington D.C., and St. Louis face significant funding gaps for their 2025 Pride events. San Francisco alone is reportedly short $200,000 after sponsors—including Comcast, Anheuser-Busch, Diageo, and Benefit Cosmetics—pulled their financial backing.
“Will we be able to keep the doors open?” San Francisco Pride Executive Director Suzanne Ford said. “You know, that’s what I’m most concerned about now.”
Meanwhile, in Washington, D.C., Federal contractor Booz Allen Hamilton, a previously committed sponsor