In a surprising shake-up at X, Linda Yaccarino announced Wednesday that she resigns as CEO of the social media giant after a two-year run marked by sweeping changes, high-stakes culture wars, and Elon Musk’s aggressive push to demolish the platform’s old, leftist orthodoxy.
“After two incredible years, I’ve decided to step down as CEO of X,” Yaccarino wrote in a farewell post on the platform. “I’m incredibly proud of the X team — the historic business turnaround we have accomplished together has been nothing short of remarkable.”
After two incredible years, I’ve decided to step down as CEO of 𝕏.
When @elonmusk and I first spoke of his vision for X, I knew it would be the opportunity of a lifetime to carry out the extraordinary mission of this company. I’m immensely grateful to him for entrusting me…
— Linda Yaccarino (@lindayaX) July 9, 2025
Yaccarino, a former NBCUniversal advertising executive with deep ties to corporate media, joined X in 2023 shortly after Elon Musk seized control of the platform. Her appointment was seen by some as a concession to advertisers.
But in reality, she helped lead one of the most aggressive corporate overhauls in tech