Maybe the executives at Google should have done a search on “Bud Light” before introducing its new Christmas advertisement.
Alas, marketing executives in Big Tech are still as dense as Alyssa “Fratty” Heinerscheid, the genius behind the Dylan Mulvaney marketing campaign that managed to shed massive amounts of market share the same way that you’ll probably want to be shedding those post-holiday pounds come Jan. 1. The difference is, she was actually successful, so much so that she was out of a job and Mulvaney has become more of a punchline than a transgender TikTok “influencer.”
Just like Bud Light, Google is basically the biggest name in several of the fields it seeks to dominate — most notably, search engine and online ad provider. Apparently, they thought that they were too big to fail — bigger than some piddling beer brand. So, they hired Cyrus Veyssi — a nonbinary-identifying TikTok star, according to the New York Post — for a Christmas campaign advertising their Google Shopping service.
In the ad, Veyssi, dressed in women’s clothing and in full makeup, complains about how the weather this time of year just doesn’t agree with his complexion.
“This winter dryness is not