The beloved Brett Cooper, a 23-year-old conservative podcaster and social media personality, has joined Fox News as a contributor.
The network announced the signing on Wednesday as part of its strategic push to capture younger audiences.
Fox News Media highlighted Cooper’s appeal in their announcement.
The network praised her “grounded perspective, sharp wit, and distinctive takes” as primary factors in bringing her aboard.
Cooper made her Fox News debut on The Will Cain Show at 4 pm EST on Wednesday.
The appearance marked her first official contribution to the network’s programming lineup.
The signing comes as traditional cable news networks face significant challenges reaching Gen-Z audiences.
A Morning Consult poll revealed that only 27 to 30 percent of Gen-Z viewers watch broadcast or cable news sources weekly.
Social media platforms dominate news consumption among younger Americans.
The same poll found that 63 percent of individuals obtain their news from social media networks, where Cooper built her following.
Cooper previously served as a host at the Daily Wire before making the move to Fox News.
Fox News has made limited but strategic hires of Gen-Z talent.
Riley Gaines, a former collegiate swimmer known for her activism regarding women’s sports, also joined