Democrats have now joined with conservatives in expressing opposition to Cracker Barrel’s new brand, which many have slammed as “woke.”
The Democratic Party and California Gov. Gavin Newsom’s press office weighed in on the redesign of Cracker Barrel’s logo on social media.
The Tennessee-based restaurant chain unveiled its new branding campaign on Tuesday.
Under the leadership of “woke” CEO Julie Masino, the company is replacing the iconic image of a man sitting on a barrel with a text-only logo.
The new rebrand no longer features “Uncle Herschel” or the phrase “Old Country Store.”
It is the first time the logo has been changed since 1977.
Customer’s Hate It: Cracker Barrel CEO Julie Felss Masino says people love their new rebrand. Comments on X say otherwise! She’s taken a beloved Americana Brand and trashed it with DEI Wokism. Masino promised to “identify, recruit, and advance” hires by race and now the company… pic.twitter.com/LYy6kwW3ur
— John Cremeans (@JohnCremeansX) August 21, 2025
The move sparked criticism from customers and conservatives who viewed the change as unnecessary.
Many argue that it’s another example of corporations chasing “modern” branding trends at the expense of tradition.
But in a surprising turn, Democrats also joined in.
“We