Cracker Barrel Old Country Store announced Tuesday that it will scrap its newly unveiled logo and return to its classic design featuring the “Old Timer,” following widespread customer backlash.
“We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have. Our new logo is going away and our ‘Old Timer’ will remain,” the company said in a statement.
“At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family,” the company continued. “As a proud American institution, our 70,000 hardworking employees look forward to welcoming you to our table soon.”
Cracker Barrel said the “Old Timer” will remain not only in its logo, but also on menus, signage, and in stores nationwide.
Trump and White House React
Deputy White House Chief of Staff Taylor Budowich said Cracker Barrel leadership had called to thank President Donald Trump for weighing in on the controversy.
Budowich wrote that the company acknowledged “customer response (the ultimate poll)” and would