Cracker Barrel Old Country Store has rolled out a new logo that eliminates its long-familiar image of an old man leaning against a barrel. The updated design features only the restaurant’s name in a new typeface against its signature gold background.
The change is part of Cracker Barrel’s broader “All the More” campaign, which also includes new menu offerings, refreshed store remodels, and marketing meant to modernize the Tennessee-based brand.
Company Defends Its Decision
Despite the backlash, Cracker Barrel executives insist the changes were driven by customer feedback.
The restaurant told Newsweek in a statement: “Our values haven’t changed. The heart and soul of Cracker Barrel haven’t changed.”
Chief Marketing Officer Sarah Moore told Fox News that remodels are designed to feel “brighter, less cluttered, with more booth seating.” She stressed that favorites like rocking chairs, peg games, and wall antiques are not going away.
A company spokesperson echoed that in a statement to Fox News, saying: “Feedback from both guests and team members has been overwhelmingly positive … The strong performance of these locations affirms that we are moving in the right direction.”