Cracker Barrel is officially waving the white flag after a disastrous attempt to “modernize” its brand sent customers into open revolt.
It comes after the “woke” rebrand and the resulting backlash tanked the company’s market value.
The Southern-style restaurant chain announced Tuesday that it is suspending all remodeling efforts and walking back its new minimalist look.
The new look had swapped out the classic Americana décor and the beloved “Uncle Herschel” character for sleek, white walls and black chairs.
The Cracker Barrel rebrand gets even worse than the new logo.
Here’s the new interior.
I don’t care that the floor looks like bricks.
I hate this. https://t.co/4pXCSwe2FB pic.twitter.com/VmYCW3gKzx
— Brick Suit (@Brick_Suit) August 20, 2025
“We heard clearly that the modern remodel design does not reflect what you love about Cracker Barrel,” the company admitted in a statement.
“We had tested this design in only four out of 660 locations, and we won’t continue with it.
“The vintage Americana you love will always be there — the rocking chairs on the porch, our fireplaces and peg games, unique treasures in our gift shop, and antiques pulled straight from our warehouse in Lebanon, Tennessee.”
The retreat comes just weeks after the company’s logo change