Billy Busch Wants To Buy Back, Revamp Bud Light Brand After Mulvaney Fiasco

Anheuser-Busch heir Billy Busch told Newsmax that he would love to buy back the once popular Bud Light brand from InBev after sales tanked following a marketing campaign with transgender activist Dylan Mulvaney.

Bud Light, which held the top spot in U.S. beer sales for years before being dethroned by Modelo this summer, has cost its parent company more than $27 billion in market cap since April. Even summer holidays — which typically provide a massive sales boost for beer distributors — have been unable to help the cratering brand, forcing Anheuser Busch-InBev has had to lay off hundreds of employees.

“It’s really difficult to see it going downhill at this point, and I don’t know if they can change the tide,” Busch told Newsmax host Bob Sellers. “So, maybe the best thing for them to do, since they’re losing so much money at this point, is to sell it off, and I would love to be able to buy it back and bring it back to the family and make it America’s brand again.”

Busch revealed that he has had “a little bit of a conversation” with Anheuser-Busch InBev about “how me and my family could help the brand,”



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