‘We knew people would go wild,’ said CEO Seth Weathers.
A beer brand that was launched earlier this year as an alternative to Bud Light amid a months-long boycott has shattered its own company records by marketing a special edition can that featured former President Donald Trump’s mug shot, according to the company’s head.
Ultra Right Beer CEO Seth Weathers told Fox News last week that the special edition can was launched after President Trump’s mug shot was taken in August after he was indicted in Fulton County, Georgia, on racketeering and other charges stemming from his activity following the 2020 election.
Mr. Weathers told Fox Business that sales of the limited edition offering have amounted to more than five tractor-loads of cans, saying that it’s now the “most sought-after collector beer can in American history.”
“We knew people would go wild over these collector cans, but we had no idea the response would be this crazy,” he said in a recent statement, adding that sales of the beer would top $2 million by 11:59 p.m. on Oct. 1 when it’s taken off the market.
Sales of the can “have poured in from the moment we launched,” Mr. Weathers said. “With