Conservative activist and filmmaker Robby Starbuck has released a blistering 15-minute video taking aim at Cracker Barrel, accusing the Tennessee-based restaurant chain of abandoning its roots to chase left-wing approval.
Starbuck, who has successfully pressured companies like Target, John Deere, and Harley-Davidson to walk back woke policies, described Cracker Barrel’s new logo as the final stage of a years-long internal campaign to transform the chain into a progressive propaganda outlet.
“This isn’t just about a logo,” Starbuck said. “It’s about a country, a heritage, and a culture. Cracker Barrel is telling its customers that their values are backwards, embarrassing, or bigoted.”
Cracker Barrel has been one of the most loved brands in America for decades… That changed this week with a logo redesign that infuriated the public but… the problem goes MUCH deeper than a logo.@CrackerBarrel has gone fully woke and now it’s time to expose everything.
Here’s… pic.twitter.com/lgkFd0wc2V
— Robby Starbuck (@robbystarbuck) August 23, 2025
From Nostalgia to “Cold, Lifeless Modernity”
The new Cracker Barrel logo removes the iconic image of a man seated beside a barrel, which had stood for nearly half a century. Starbuck