Netflix co-CEO Ted Sarandos recently spoke on the growing role of artificial intelligence in entertainment, expressing optimism about its future impact on the industry.
He believes that AI will not only cut production costs but also elevate the quality of movies and TV shows.
According to Sarandos, AI has the potential to be more than a cost-cutting tool.
In his view, it can enhance creative output and improve storytelling capabilities in significant ways.
“We remain convinced that AI represents an incredible opportunity to help creators make films and series better, not just cheaper,” Sarandos said in comments shared by the Hollywood Reporter.
He emphasized that this isn’t about machines replacing people, but about real creators using better tools.
Sarandos pointed out that AI is already aiding human workers in early production phases, per Breitbart News.
Specifically, he mentioned that creators are currently benefiting from AI in areas like pre-visualization, shot planning, and visual effects.
These tools are helping professionals streamline production processes without compromising creativity.
To support his claims, Sarandos highlighted Netflix’s involvement with an Argentinian sci-fi series titled The Eternaut. The show utilizes AI extensively during both pre-production and post-production.
One notable example from The Eternaut involved a building