Generation Z — generally accepted as people born during the late ’90s or through the aughts — is discovering that food is not the only thing inside of Cracker Barrel restaurants, and it’s becoming a boon for America’s favorite country restaurant.
It’s not the Cracker Barrel Old Country Store’s restaurant captivating Zoomers, but the store attached to the eatery itself.
The trend first took off on TikTok.
According to Country Living, youths first began rushing to Cracker Barrel stores for vintage-style sweatshirts.
One Tiktoker said she bought a Cracker Barrel sweatshirt embroidered with a black Labrador, the same type of dog she owns.
The woman admits to seeing the clothing on her social media feed before stopping by Cracker Barrel to purchase it.
Another shopper recorded her own trip to Cracker Barrel, encouraging viewers to stop by their own local locations and leaving the store with a sweatshirt of her own.
The video posts have been seen by millions of people.
A Generation X TikToker weighed in on the trend, calling out the fad for the seemingly dated wear.
“Yep, I giggle to myself that the cool kids are wearing what our mee maws wore back in the 80s