The backlash against Bud Light is continuing and now threatening to completely sink parent company Anheuser-Busch InBev.
The company’s market value has fallen by a staggering $15.7 billion since Bud Light launched its destructive campaign with Dylan Mulvaney.
According to Investor’s Business Daily, “The market value of Anheuser-Busch InBev, whose fourth bestselling brand is Bud Light, dropped $15.7 billion since April 1, based on a conversion to U.S. dollars by Investor’s Business Daily using data from S&P Global Market Intelligence.
“That’s the day Dylan Mulvaney, a TikTok influencer and transgender woman [sic], pitched the Bud Light brand during the NCAA March Madness tournament.
“Meanwhile, the other major publicly traded global beer brands have added $3.2 billion in market value during the same time.”
And the future looks bleak for the brand that will go down in history because the folks turned off by the marketing stunt are not coming back.
“We believe there is a subset