Mark Lazarus, the new head of SpinCo, is reportedly exploring ways to bring more Republican voices to MSNBC’s programming. SpinCo, created by Comcast’s decision to spin off multiple channels into a separate entity, places Lazarus at the helm of managing MSNBC’s future direction.
According to sources familiar with the matter, Lazarus has expressed a desire to address the public perception that MSNBC is unfair to Republicans.
In private conversations over the past month, he has indicated an interest in incorporating conservative perspectives into the network’s programming.
His goal appears to be fostering a broader audience by mitigating content that could alienate GOP viewers or generate unfavorable press.
Despite these intentions, Lazarus reportedly does not aim to overhaul MSNBC’s progressive identity. Key figures such as Rachel Maddow are not expected to face pressure to adjust their programming.
Thus far, no formal editorial directives have been issued to anchors or producers as Lazarus continues to meet with staff and understand the network’s dynamics.
Lazarus is reportedly considering a dual approach: a daytime schedule with a stronger emphasis on news reporting that includes conservative voices, while maintaining MSNBC’s progressive opinion-driven programming in the primetime slots.
This strategy could allow