Target stores located in the South were instructed by the corporate office to reposition LGBTQ Pride merchandise away from the front of their stores, in response to customer discontent, to prevent a situation similar to the recent controversy experienced by Bud Light.
Annually, many Target stores nationwide prominently display an array of products during Pride month in June. The merchandise this year includes items such as “tuck friendly” swimsuits tailored for transgender individuals and mugs with the phrase “gender fluid.” Despite this, the retail giant has faced criticism, particularly from conservative circles, for these displays, with products targeted at children sparking considerable controversy.
An insider at Target disclosed to Fox News Digital that several stores, predominantly in rural southern areas, have shifted the location of Pride sections to mitigate potential backlash similar to the one recently faced by Bud Light.
WATCH:
It’s one thing to sell pride stuff to adults, but Target is pushing