Bud Light is offering to buy back unsold cases from its network of distributors as the beer brand continues to see sales slide. The embattled brand saw its sales fall for the sixth straight week.
During the week beginning May 8, U.S. retail sales decreased 28% compared with the same period in 2022, according to Nielsen data. Sales of Bud Light fell 23.6% for the week ending on May 6 compared to the same week last year.
Sales of Coors Light increased by 17% and sales of Miller Lite increased by about 15% during the second week of May.
Posts on social media show the beer being heavily discounted in some stores but still people won’t buy it.
The brand was the number one selling beer in America and is now dragging down all Anheuser-Busch brands.
So the desperate company is offering some concessions to its distributors. Anheuser-Busch works with 385 independent distributors across