Bud Light’s marketing team has unveiled a new effort to bolster sales in the midst of ongoing boycott by essentially giving away a 15-pack of beer for free for Memorial Day.
Until May 31, consumers can get up to a $15 rebate on the purchase of Bud Light, Budweiser, Budweiser Select, and Budweiser Select 55 in a 15-pack or larger. The rebate comes in the form of a digital prepaid credit card that will be equivalent to up to $15.
“MAKE YOUR MEMORIAL DAY WEEKEND EASIER TO ENJOY. GET UP TO $15 BACK VIA REBATE,” it says.
The marketing campaign, launched May 17, said that it’s because of Memorial Day, which is Monday, May 29. The purchases can be made until May 31 with the digital prepaid card.
The rebate means that consumers can get a 15-pack of Bud Light for basically free. According to a cursory check of Target’s website, the 15-pack of 12-oz.