Bud Light is still suffering consequences from its ill-fated partnership with transgender TikTok activist Dylan Mulvaney, and it has gotten so bad that beer is still sitting on the shelves and lying un-bought, as products run past their expiration dates.
This is forcing the beer brand to deploy the very expensive tactic of buying back products that are past their expiration dates from distributors that have not been able to sell it, the Wall Street Journal reported.
So, not only is Bud Light losing sales, it is now entering into negative sales territory as the company is compelled to buy back its own, now spoiled, product!
Bud Light is becoming more and more desperate to sell beer!!
They betrayed their customer base. They deserve this boycott!! pic.twitter.com/Km9hqNqNBc
— Chad Prather (@WatchChad) May 22, 2023
The Journal published a fairly comprehensive timeline of events from the day Mulvaney posted a photo of his gift of a Bud